three people standing infront of hotel entrance with lobby luggage cart
Four Core Areas

What We Offer

Equity Partnerships

We’ve read enough pages and been told enough tales to know when we’ve come across something different. Something special. We find these opportunities by seeing not what is, but what could be. And we don’t just bring our imaginations. We bring our resources, our expertise, our leadership, and our capital to breathe life into stories too good to go untold.

  • New Development
  • Asset Repositioning
  • Renovations
  • Property Acquisitions
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four friends sitting in bar lounge seating smiling

“We invest in partnerships and opportunities that create a valuable collection of uniquely positioned assets.”

Wesley signature

Wesley Bloomfield Sang, Vice President of Strategic Partnerships

Branding & Development

According to Michelangelo, every block of stone has a statue inside that the sculptor must reveal. As hoteliers, we see a hotel’s brand as the narrative trapped within. Avocet’s core skill is in excavating these stories and revitalizing them to be enjoyed by today’s traveler. What makes Avocet different is that not only do we have an eye for the statue, we already have the chisel in hand.

  • Conceptual Planning
  • Branding & Positioning
  • Project Management
  • Construction & Renovation
man working on painting in studio

“The greatest reward is not just revealing the finished product, but unveiling its life and soul to the world.”

Ron signature

Rod Gerber, Vice President of Development & Construction

Operational Leadership

Do you feel like your property could—or should—be doing better? The reality is, the hospitality industry has never been more complex. It requires a team-based approach to not only attract guests, but to engage them over their stay and win their loyalty. Avocet processes’ are designed to give property teams the support they need to succeed and to partners the business intelligence you need to grow.

  • Operational Oversight
  • Food & Beverage Management
  • Accounting & Financial Reporting
  • Revenue Management
  • Sales & Marketing
  • Human Resources
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a bartender shaking a cocktail at a hotel bar

“We believe our team members are characters in a book. All individually unique, but vital to the story.”

Ken signature

Ken Merkel, Senior Vice President of Operations

two people playing chess

Consulting
Opportunities

Our industry is entering a time of reinvention, and Avocet’s wide-ranging expertise spanning branding and positioning, construction and renovation, and food and beverage service is made available to owners, operators, lenders, investors, and senior executives on a flexible project basis. Whatever the unfamiliar chapter is in your story, our team offers the strategic guidance you need to navigate recovery and establish solutions for long-term success.

  • Feasibility & Pro forma Projections
  • Design & Architectural Concepting
  • Branding & Positioning
  • Construction & Renovation
  • Operational Advisory

“Long-term success requires the right mix of experience, vision & passion.”

Kris signature

Kris Altman, Vice President of Marketing