Valerie Ross, CRME

Director of Revenue Management


Valerie has a background in hospitality management and comes to AHG with 11 years of revenue management experience. She has a Bachelor’s degree in Business Administration with specializations in Hotel Management and Marketing from Bowling Green University as well as being a Certified Revenue Management Executive. She previously held positions as the Director of Reservations at The Sanctuary at Kiawah Island and Director of Revenue for Packwood Management Inc – overseeing three hotels including Francis Marion Hotel in downtown Charleston. Valerie works closely with Sales & Marketing and oversees Reservations to help maximize room revenue and exceed budget.

In her free time, Valerie loves to spend time with her husband and two children. She also loves to travel, attend plays, musicals, concerts, and sporting events.

Discover AVOCET Hospitality Executive Team

Jon Weitz

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Ken Merkel

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Dale Huggins

Chief Financial Officer

Rod Gerber

Director of Development, Construction & Design

Wesley Bloomfield Sang

Director of Strategic Planning 

Kris Altman
Kris Altman

Chief Marketing Officer

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Avocet Hospitality Group

174 East Bay Street • Suite 202 • SC • 29401

(843) 577-2525