Valerie Ross

Director of Revenue Management


We are pleased to announce that Valerie is joining Avocet Hospitality Group as Director of Revenue Management.

Valerie has a background in hospitality management and comes to AHG with 11 years of revenue management experience. She has a Bachelor’s degree in Business Administration with specializations in Hotel Management and Marketing from Bowling Green University. She was previously the Director of Revenue for Packwood Management Inc, overseeing three hotels including Francis Marion Hotel in downtown Charleston. Valerie will be working closely with Marketing, Sales, and overseeing Reservations to help maximize room revenue and exceed the revenue budget!

In her free time Valerie loves to spend time with her family- including her husband of 12 years, Craig, daughter Abigail & son Nathan. She also loves to travel, attend plays, musicals, concerts, and sporting events.

Please join us in welcoming Valerie to the Avocet Hospitality family!

Discover AVOCET Hospitality Executive Team

Jon Weitz

Founder & CEO

Ken Merkel

Director of Operations

Dale Huggins

Chief Financial Officer

Rod Gerber

Director of Development, Construction & Design

Wesley Bloomfield Sang

Director of Business Development

Kris Altman
Kris Altman

Chief Marketing Officer

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Avocet Hospitality Group

174 East Bay Street • Suite 202 • SC • 29401

(843) 577-2525